Seismic Shift of Luxury Brands in India

Komal Gadia, Assistant Vice President , Aditya Birla Management Corporation Private Ltd
Arindam Sarkar, Partner, Khaitan & Co.

With the financial difficulties brought about by the COVID-19 induced pandemic, the fashion and lifestyle industry saw a colossal shift. During Pandemic, we noticed marriage of many acclaimed luxury brands with the Business Houses. This gave much needed impetus to the luxury brands to stay relevant in the digital era. The Industry which was meant only for niche-class customers witnessed entry into affordable luxury brands and territory which were untapped till date. This paper is an effort to highlight the economic outlook of the e-commerce sector in India and analyse key legal issues and disruptive trends which one should consider, to ensure a successful brand collaboration.

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India Intellectual Property Manufacturing August 2022 Vol.15, No. 60, Summer 2022

Komal Gadia

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Komal is a M&A Lawyer, with interalia specialization in Corporate & Commercial Laws, Securities Law, Competition Law, Global Data Protection Laws, Digital and E-Commerce Laws. She believes in setting positive trends and is a true Indian by heart. Given her passion for the Country and her area of expertise, she works closely with the government both directly and indirectly in bringing about legislative reforms. She has also been on various rule making committees of the Government of India. Komal has interalia handled acclaimed deals such as Idea & Vodafone Merger, Flipkart Investment in Aditya Birla Fashion and Retail Limited, Collaboration with Sabyasachi Couture and Tarun Tahiliani, etc.

Arindam Sarkar

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Arindam is a transactional lawyer with almost eighteen years of work experience in general corporate/ commercial laws, cross border M&A, joint ventures, venture capital/ private equity, corporate commercial and financing transactions. He has worked in reputed firms like AZB & Partners and Amarchand & Mangaldas & Suresh A Shroff & Co. and is currently a Partner with Khaitan & Co. He is an independent director on the board of various reputed companies.

Khaitan & Co.

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Khaitan & Co. is one of the oldest and leading law firms in India, founded in Kolkata by Debi Prasad Khaitan, one of the seven members of the Constituent Assembly who framed the Constitution of India in 1949. Khaitan & Co has offices across Kolkata, New Delhi, Bengaluru, Mumbai, Chennai and Singapore. It has over 850 fee earners and over 185 Partners.

Aditya Birla Management Corporation Private Ltd

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Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 140,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fibre, chemicals, textiles, carbon black, telecom, cement, financial services, fashion retail and renewable energy. Today, over 50% of Group revenues flow from overseas operations that span 36 countries in North and South America, Africa, Asia and Europe.

India Intellectual Property Manufacturing August 2022 Vol.15, No. 60, Summer 2022
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