How to Obtain a GDPR-Compliant Consent?

Silvia Gorlani, Data Protection Officer, Mediamarket SpA (Mediaworld)
Agnès Terreau, Data Protection Officer ManpowerGroup Switzerland, ManpowerGroup

Under the General Data Protection Regulation (GDPR), consent is one of the more well-known legal bases upon which personal data can lawfully be processed. At a first glance, it seems easy to understand: If the data subject consents, consent exists. However, under GDPR, consent is much more than just someone agreeing to something. Consent can create a solid legal basis but to be binding the following specific requirements must be fulfilled:

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Germany Italy Data Protection General April 2022 Vol.15, No. 59, Spring 2022

Silvia Gorlani

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My skills have improved on the job as in-house lawyer, up to the role of data protection officer of Mediamarket SpA (leader in Italy for consumers electronics goods), the italian subsidiary of Mediamarkt Group. For 9 years I used to be Head of Legal Affairs of Unichips Italia SpA and Head of Privacy Coordination of the homonymous Group, owner among other things of the S. Carlo brand, which produces and markets chips and snacks in Italy and abroad. During that time, I was appointed member of the Board of Director of the European Snacks Association, a Brussels-based trade association representing around 80% of the European savoury snack market.

Agnès Terreau

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Privacy Expert

ManpowerGroup

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ManpowerGroup® (NYSE: MAN) is a leading global workforce solutions company, helping organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. ManpowerGroup and its expert family of brands - Manpower, Experis, and Talent Solutions - develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people among a wide range of industries and skills, across more than 75 countries and territories and has done so for over 70 years. ManpowerGroup is recognized consistently for its diversity - as a best place to work for Women, Inclusion, Equality, and Disability and in 2022 was named one of the World's Most Ethical Companies for the 13th year.

Mediamarket SpA (Mediaworld)

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More than 800 stores with sales floors measuring up to 8,000 square meters in 13 countries around the globe are what makes MediaMarkt Europe’s undisputed Number One consumer electronics retailer. For 40 years, MediaMarkt has been synonymous with innovation, uncompromising customer orientation and a comprehensive range of customer and after-sales services. But sheer size alone is not the key to success.

Germany Italy Data Protection General April 2022 Vol.15, No. 59, Spring 2022