Telecommunications: The challenges of In-house Legal Departments in an environment of constant technology innovation and regulatory changes.

Ricardo Lagreca, Legal Manager, SKY Brasil Serviços Ltda.

Law schools usually teach future lawyers to work based on a very important tool: case law, that is, the collection of reported cases and their decisions that throughout the years consolidates the interpretation of the rules applied to a great variety of facts. Our new globalized and extremely competitive world imposes the successive technology innovation as an effective way to achieve success and even as the only way for some companies to survive. In this scenario where the services/products and rules are often changed, the in-house lawyers are forced to develop an authentic art of discovering and expounding the real intended signification of these new rules, in order to analyze risks properly and to suggest the best directions to be followed by the leadership of the companies. As an example, we will describe the current changes in the telecommunication industry in Brazil and the new challenges imposed to in-house legal departments

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Brazil Management Telecommunications March 2009 Vol. 2, No. 6, Winter 2009

Ricardo Lagreca

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Ricardo Lagreca Siqueira Brazilian, 39 years-old, married, one daughter, acting as lawyer in telecommunications sector for 12 years. Master in International Law by the São Paulo University. Legal Manager at SKY Brasil Serviços Ltda., Brazil

SKY Brasil Serviços Ltda.

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SKY has 1.700.000 subscribers and it is the leading Satellite Television provider, but also is the second largest MSO (Multiple System Operator). In Brazil, DIRECTV Latin America has 76% ownership of SKY, while Globo has a 24%).

Brazil Management Telecommunications March 2009 Vol. 2, No. 6, Winter 2009